News

White Bear Mitsubishi's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

Recent Mitsubishi Accolades

Greenercar.org names 2014 Mirage as one of 12 "Greenest Vehicles"

Mirage Cracks "Top Ten Most Read"

Just a quick, but interesting, note that Mirage came in at number six in auto website Kicking Tires'tabulation of most-read car reviews last week. Behind the Mirage in the top ten were: 2013 BMW 328i, 2014 Honda Accord Hybrid, 2014 Chevrolet SS, 2014 Mazda3. That's pretty fast company and shows there's interest out there in Mirage.

Outlander Defends its Title as 5-Year Cost to Own Champ

The 2014 Mitsubishi Outlander has received the prestigious 2014 Kelley Blue Book "5-Year Cost to Own Award: Mid-Size SUV/Crossover." The 2013 Outlander received the same honor last year.

Critical accolades such as the Kelley Blue Book "5-Year Cost to Own Award" help shoppers make more informed new-car buying decisions by breaking down typical ownership cost details and pinpointing vehicle models with the lowest projected cost of ownership.

More MMNA Awards from Automotive Science Group

MMNA has scored an award-winning trifecta for three models - the all-new 2014 Mitsubishi Mirage, the 2014 Outlander, and the Outlander Sport - by the Automotive Science Group (ASG).

Mirage has been named as the ASG's 2014 "Best All-Around Performance Award" winner - the organization's highest award - along with the 2014 "Best Environmental Performance Award" in the Mini-Compact Class for the 2014 model year.

According to the ASG, the all-new 2014 Mirage "performed exceptionally well against the competition in areas of environmental, social and economic performance, the three fundamentals of ASG's proprietary automotive life-cycle assessment platform - the Automotive Performance Index?". Furthermore, the ASG's analysis, "found the Mirage to hold the smallest environmental footprint, not only in its class, but also of any conventionally powered model year 2014 automobile available in the North American market."

Additionally, the ASG named both the 2014 Mitsubishi Outlander and the 2014 Mitsubishi Outlander Sport crossover models as ASG 2014 "Best 5 All-Around Performance Award" winners for the Mid-Size SUV class and the Crossover SUV class, respectively. The ASG's "Best 5 All-Around Performance Award" is presented to the top five automobiles in each vehicle class that the organization determines to achieve the highest combined environmental, economic and social performance scores.

Saint Paul Auto Group's 'Drive Against Hunger' exceeds goal for Second Harvest Heartland


Saint Paul Auto Group successfully collected more than weight of a vehicle in food (approximately 8,498 pounds) during its fourth consecutive "Drive Against Hunger" in support of Second Harvest Heartland over the holiday season.

According to Second Harvest Heartland, the 8,498 pounds of food will provide 7,053 meals.

In 2012 the dealerships collected 6,917 pounds of food which provided 5,764 meals for children, families and seniors in our community.

The need for food has never been greater for Twin Cities' families, children and seniors. Each year low-income Minnesotans miss 100 million meals and visits to Second Harvest Heartland's network of distribution centers have doubled in the past five years.

The Saint Paul Auto Group's loyal customer base, were instrumental in reaching this goal. Along with social media.

Second Harvest is the Upper Midwest's largest hunger relief organization, striving to end hunger through community partnerships. They are known for distributing great amounts of food quickly and efficiently. This year they will collect, warehouse and distribute more than 70 million pounds of food. Second Harvest Heartland is also a member of Feeding America, a national network of more than 200 food banks serving all 50 states. Membership means access to millions of pounds of surplus food and grocery donations from manufactures and producers throughout the country.

Mitsubishi Lancer review by Don Adair 1/4/14

"The Lancer sedan (from $17,990, including destination) is a frugal, well-built and agreeable five-passenger sedan, with crisp styling, excellent rear-seat legroom and a healthy standard-features list. Some studies call it the most reliable car sold in North America." To read more of the review, click here.


2014 Mitsubishi Mirage review by Neil White 1/4/14

"The Mitsubishi nameplate returns for the 2014 model year in an all-new subcompact platform specifically designed for urban drivers. With a base price starting below $13,000, the five-door, five-passenger Mirage delivers an EPA fuel economy rating of 37 mpg city, 44 mpg highway and includes a long list of standard features and amenities. As an urban commuter vehicle, it's perfect. The 2014 Mirage is nimble and its small size makes it ideal for maneuvering in tight parking spaces and crowded city streets." To read more of the review, click here.

Lancer Evolution review by Autoweek staff 12/10/13

"Mitsubishi clearly knew where to spend its money here: a sweet motor that enjoys being pushed to the redline, a crisp transmission made even more enjoyable by a springy clutch and grippy bucket seats that make me feel just a little bit like a professional driver. That shameless rear wing and the fact that no one will ever suspect that you're buying it as status symbol give it that much more cred. The Lancer Evolution is, in short, nearly everything I want in a car and almost nothing I don't want. I can't recall a car I connected with so quickly or had so much fun simply hooning." To read more of the review, click here.

Outlander review by Eric Peters 12/10/13

"One area where the Outlander is clearly better than the competition - based on my own experience driving it and driving competitor models like the RAV and Sante Fe - becomes apparent when the pavement ends. There is a an old fire road in my area - a single narrow lane of gravel, ruts and mud, with no guardrail and a sheer drop into the woods off to your right. It's my own private Pike's Peak - and home turf for the Outlander, as it turned out." To read more of the review, click here.

Outlander review by Frank Aukofer 12/7/2013

"Inside, the ambiance is quiet with a near total lack of wind or mechanical noise, abetted by generous applications of sound-deadening materials. Instruments and controls are functional and laid out in a simply designed dash that, on the test car, featured classy faux wood-grain accents." To read more of the review, click here.

Lancer Ralliart in Randy Stern's "My Favorite Vehicles of 2013." 12/6/13

MITSUBISHI LANCER RALLIART:

Some cars simply kick ass. This one does exactly that. But, before anyone offers up the Evolution?consider this. The Ralliart follows the three-diamond formula of all-wheel drive, turbocharged performance. While the Evo is at the pinnacle of this formula, the Ralliart is a more accessible experience. This is power that could easily be unleashed at a step into the throttle. It represents a place where comfort and convenience is balanced with boost and driving dynamics. So what if it is not the gleaming star of the three-diamond lineup? So what if some insurance underwriters rate this higher than its more powerful and expensive brother? The Lancer Ralliart is a fun option for those who need speed, comfort and something different than the usual $30,000-35,000 sports car/sedan.



Cypress, California, November 19, 2013 - Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that its all-new 2014 Mitsubishi Mirage 5-door - the most fuel-efficient gasoline-powered non-hybrid vehicle in America with an EPA-rated fuel economy of 40 mpg combined city and highway driving (44 mpg highway) - has been awarded "Best Sub-Compact Car 2014" by the Hispanic Motor Press Awards.

"The return of the Mirage to North America is not only important for Mitsubishi Motors but for the Hispanic consumer as well," said Ricardo Rodriguez-Long, Jury Director for the Hispanic Motor Press Awards. "Here's a five-door vehicle that offers proven mechanical components and a great warranty in a very compact size with almost 45 mpg. It's a car for those that need reliable and economical transportation. We believe this car fits with the needs and budgets of today's Hispanic youth."

Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc. (MMNA). will be accepting the award at the Mitsubishi Motors display in the West Hall at the Los Angeles Auto Show at 2:05 pm on Wednesday, November 20.

"We are honored to have our all-new 2014 Mirage named as the 'Best Sub-Compact Car' by the Hispanic Motor Press Awards," said Mr. Yokozawa. "With its low price, exemplary fuel economy, surprisingly ample cargo volume, comprehensive safety features, and available upscale amenities, the new Mirage is an excellent all-around value for automotive consumers."

The Hispanic Motor Press Awards judging committee is made up of a panel of ten distinguished Hispanic-centered automotive journalists working in automotive-focused print, television, internet and radio media.

Beginning with virtually every new 2014 model production vehicle, the judging committee worked for six months to narrow the field down to the top 25 contenders, then to a final ten vehicles that "represent the best option for the Hispanic family in each automotive segment." The judging committee grades vehicles on a variety of important automotive-specific criteria including design, safety, value, environmental requirements, driver satisfaction, comfort, performance and handling.

"The winners excel with a high degree of engineering and quality standard. Their safety features offer superior protection for all of the occupants," according to the Hispanic Motor Press Awards. "All these cars incorporate the latest in infotainment and mobile connectivity. Additionally, they all have high efficiency engines that yield great fuel economy. Their pricing and projected residual values offer great value within their respective segments."

With a starting MSRP of only $12,995, the all-new 2014 Mirage delivers outstanding fuel efficiency at an EPA-rated 40 mpg combined/37 mpg city/44 mpg highway on models equipped with the continuously-variable transmission (CVT).

Every 2014 Mirage model includes automatic climate control; Electric Power Steering (EPS); power windows; remote keyless entry with panic feature; 7 air bags (including a driver's side knee air bag); Active Stability Control (ASC) with Traction Control Logic (TCL); and an ECO indicator light that illuminates to inform the drive when they are driving at optimal fuel efficiency.

Available upscale features include Bluetooth® hands-free phone system; 7-in. touchscreen navigation system with rearview backup camera; one-touch engine start/stop switch, among many other welcome convenience features and technologies.

What's more, the new Mirage is available in 8 vibrant colors including Kiwi Green, Plasma Purple, Sapphire Blue and Infrared.

For more information about the all-new 2014 Mitsubishi Mirage, please visit media.mitsubishicars.com. For more on the Hispanic Motor Press Awards, please log on to hispanicmotorpressawards.com.

Saint Paul Auto Group Partners with Second Harvest Heartland to 'Drive Against Hunger'

White Bear Lake, Minn-November 18, A group of Twin Cities car dealerships are driving towards a noble goal this holiday season. For the fourth consecutive year, Saint Paul Auto Group is conducting the 'Drive Against Hunger,' in support of Second Harvest Heartland by collecting the weight of a vehicle in food (approximately 3,200 pounds) by December 31, 2013.

In 2012 the dealerships collected 6,917 pounds of food which provided 5,764 meals for children, families and seniors in our community.

Non-perishable food items and cash donations can be made at any of the three Saint Paul Auto Group Dealerships from now until the end of 2013: Volkswagen of Inver Grove, White Bear Mitsubishi and Rydell Auto Outlet.

Financial contributions can be made online at DriveAgainstHunger.com. All who contribute will be eligible to win a $500 VISA gift card

The need for food has never been greater for Twin Cities' families, children and seniors. Each year low-income Minnesotans miss 100 million meals and visits to Second Harvest Hartland's network of distribution centers have doubled in the past five years. Today, 40% of the people they serve are under the age of 18.

Second Harvest is the Upper Midwest's largest hunger relief organization, striving to end hunger through community partnerships. They are known for distributing great amounts of food quickly and efficiently. This year they will collect, warehouse and distribute more than 70 million pounds of food. Second Harvest Heartland is also a member of Feeding America, a national network of more than 200 food banks serving all 50 states. Membership means access to millions of pounds of surplus food and grocery donations from manufactures and producers throughout the country.

Mirage Ranks #1 in Shopping Growth on KBB.com

The All New Mitsubishi Mirage has reached the #1 spot on the Kelley Blue Book's Hot Car Report with an increase in sales by 16.7%!

http://mediaroom.kbb.com/hot-car-report

Click on "Hot Car Report - November 6, 2013" to view the report!

Mitsubishi Sales Jump to a 24 Percent Increase in August

CYPRESS, Calif. (September 4, 2013) ? Mitsubishi Motors North America (MMNA) today reported August sales of 5,281, an increase of 24.3 percent compared to August 2012.

The U.S.-built Outlander Sport crossover led the way with sales of 2,171, an increase of more than 59 percent. August marks twelve consecutive months of sales increases for the fuel-efficient CUV. Outlander Sport sales are up more than 53 percent year to date.

Sales of the all-new 2014 Mitsubishi Outlander, showed a year-over-year increase of more than 100 percent for the second consecutive month. Overall Outlander sales are up 43 percent year-to-date.

In October, Mitsubishi Motors will celebrate the full sales launch of the all-new 2014 Mitsubishi Mirage 5-door subcompact ? the most fuel-efficient gasoline-powered, non-hybrid vehicle in America.

Mitsubishi August sales highlights:
  • Outlander Sport sales were up 59.5 percent in August and are up 53.5 percent for the year.
  • Outlander sales were up 103.0 percent in August and are up 43.0 percent year-to-date.
  • Lancer sedan sales were up 9.8 percent in August and are up 29.5 percent year-to-date.
  • Lancer Evolution sales were up 13.2 percent in August and are up 5.0 percent for the year.

Limited Edition Mitsubishi 311RS Evo X Coming to the Minneapolis Auto Show!

It's not terribly often that we have news to report coming out ahead of the Minneapolis Auto Show. We say that not to disparage the Twin Cities, which are lovely, but new product reveals are few and far between for the show. This year, however, it seems that event will play host to the debut of a rather special limited edition Mitsubishi Lancer Evolution X. Though not coming directly from the Mitsu factory, we think the 311RS shows loads of potential for Evo fanatics. Continue Reading

Auto Success Magazine: Case Study White Bear Mitsubishi

When you walk in the front door of White Bear Mitsubishi, it doesn't look like your typical car dealership. In a state where hockey is the dominant sport, this dealership is filled with record pennants that are hanging from the ceiling showcasing the dealership's journey the past two years. These banners proudly show they were the No. 1 dealer in Minnesota in 2010, the No. 1 dealer in the Upper Midwest in 2011 and a series of banners in 2012 that would raise the eyebrows of anyone knowing they sell Mitsubishis.

(Continue Reading Page 20)Auto Success Magazine Case Study: White Bear Mitsubishi

White Bear Mitsubishi Donates A Car To Century College

White Bear Mitsubishi donated a car to the Century College Auto Service Technology Program. Students will use the donated car to learn about transmissions, brakes, emissions, electrical systems, steering, suspension and balance.

(Continue Reading Page 20)White Bear Mitsubishi Donates A Car

"U.S. News" Calls Outlander Sport Best Compact SUV for the Money

US News & World Report has named the Outlander Sport the Best Compact Crossover for the Money for 2011!

Outlander Sport also comes in at #10 overall (8.4 score) for Affordable Compact SUVs behind the likes of the new Chevy Equinox (9.1), Rav-4 (8.9), just a fraction of a point behind the Forester and Sportage (both 8.5).

The magazine says the rankings are based on 18 third party reviews.

Follow the link for the full report: http://usnews.rankingsandreviews.com/cars-trucks/Mitsubishi_Outlander-Sport/

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